WHO WE ARE
We bring together people from different backgrounds, who are the right fit for the project. We use only the most senior people who are best in class in their particular field. We use both local and international talent. One person you will always see, me.
Justin Ruben - Founder / CCO
Throughout a 25 year career, Justin has worked at some of the worlds best agencies, including Droga5 NYC, BBH NYC, Publicis Mojo and BMF, most recently he was leading the creative department at CHEP helping the agency become both Effie and Mumbrella agency of the year.
Over this time he has developed work for some of the world’s most iconic brands. He’s work has won hundreds of awards both locally and internationally and created some of Australia’s favourite ads.
When he’s not writing about himself in the third person, he enjoys cooking, movies and countless cups of coffee.
Dan Pankraz - Strategy Partner
Dan has 25 years’ global experience as a brand and creative strategist, with a track record of building culturally impactful and commercially effective work. He’s held senior strategic roles at BBH New York, AKQA, London Leo Burnett Australia and most recently Capgemini/Frog, winning Cannes Lions and Effies along the way. Dan has shaped strategy for some of the world’s biggest and boldest brands including Nike, Samsung, Google, Emirates, adidas, Diageo, MINI as well as Australian brands like Red Rooster, DNSW, Qantas and Suncorp.
WHAT MAKES US OBLONG
We value the work over head hours and timesheets and we make sure we create the right work for our clients. This means the work has to work. And we’re happy to stick our necks out for the work.
We think about ideas differently, the world has changed so the ways we connect with our consumers should too.